Privacy Policy

General Privacy Statement Pursuant to EU General Data Protection Regulation
The below provides you with an overview concerning our collection and processing of your personal data as well as your rights under the privacy law.
Name and contact information for responsible person
The responsible party is:

Messe Frankfurt GmbH
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Phone: +49 69 75 75 0
Email address:
You can reach our data protection officer at:

Messe Frankfurt GmbH
Data Protection Officer
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Phone: +49 69 75 75 53 35
Email address:
Purposes of processing the data and its legal basis
to satisfy contractual requirements in accordance with Article 6 para. 1b GDPR

Data is collected in order to carry out pre-contractual measures and contracts. Please refer to the respective contract documents for the subject matter to be processed and the data required therefore.

with your consent Article 6 para. 1a GDPR

If you give us your consent, we will use your data to inform you about our events and services. For this purpose, we will also relay your data within the Messe Frankfurt group of companies and the respective sales partners in your home country. You have the right to revoke your consent at any time with effect for the future.

to satisfy legal requirements in accordance with Article 6 para. 1c GDPR

Messe Frankfurt must observe various legal requirements, particularly commercial and tax law. Obligations to archive data arise under this.

based on legitimate interests according to Article 6 para. 1f GDPR

Beyond the satisfaction of contractual or legal obligations, we process your data to protect the legitimate interests of Messe Frankfurt or third parties in the following cases.

With each request for content from our online offerings, cookies are used to optimise communication times and for the anonymised statistical analysis of the use of our online presence. We do not intend to create personal usage profiles. If it is desired that cookies not be used, it is possible to block them by using a specific setting on your browser.

Messe Frankfurt GmbH uses the services of Webtrekk GmbH. Webtrekk GmbH is a company domiciled in Germany, Robert-Koch-Platz 4, 10115 Berlin, which collects, stores, and analyses usage data. It has been certified in Germany for data protection in the area of web controlling, according to which its processing of data was inspected for data protection compliance and data security.

Webtrekk GmbH uses a cookie if you use Messe Frankfurt GmbH services. It enables the collection, storage and evaluation of the usage data by Webtrekk GmbH. The usage data that is collected is anonymised by shortening the IP address. Thus, it is no longer possible for Webtrekk to identify you as a visitor to Messe Frankfurt services, either. The shortened IP address is needed only for the purposes of session identification and geolocalisation (down to the city level). You can find additional information about data protection at Webtrekk at A cookie must be used to deactivate Webtrekk and to exclude the collection of usage data (referred to as "webTrekkOptOut"). The cookie is available here ( . If the cookie is used, the usage data is not collected.
Dentsu Aegis Network
Additionally, Messe Frankfurt GmbH collaborates with a target group marketer. For this purpose, cookies are used on our websites which collect or incorporate (Online Behavioral Targeting "OBA") anonymous usage data for the purpose of usage-based online advertising such as the type of website visited, categories visited and/or product pages and/or which browser and terminal device was used for this. The user may either delete the cookies at any time directly in the browser or manage cookie preferences at or disable the cookies of the target group marketer Dentsu Aegis Network Germany GmbH at
DoubleClick by Google
Doubleclick by Google is a service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Doubleclick by Google uses cookies to present you with advertisements that are relevant for you. In the process, your browser will be assigned a pseudonymous identification number (ID) to review which ads were shown in your browser and which ads were clicked on. The use of Google DoubleClick cookies only enables Google and its partner websites to place ads based on previous visits to our or other websites online. The Google DoubleClick cookies do not contain any personal data. From time to time, the cookie contains an additional, anonymised identifier to identify a campaign which a user previously came into contact with. This precludes inferences from being drawn concerning a specific person's behaviour online. The information created by the cookies will be transferred by Google to a server in the United States for analysis and will be stored there. The data collected will only be evaluated for statistical purposes and in an anonymised form. Data will only be transmitted by Google to third parties due to legal requirements or within the course of contract data processing. Google will not bring your data together with other data gathered by Google. However, this is possible by way of exception if you are actively logged in to your Google account.

You can prevent cookies from being stored using a corresponding setting in your browser software; however, please note that in this case you may potentially be unable to completely use all of the functions on our websites. You can also prevent Google's collection of data created by cookies and related to your use of the websites as well as Google's processing of this data by downloading and installing the browser plug-in available at the following link (Google settings) under DoubleClick-Deaktivierungserweiterung. Alternatively, you can deactivate the Doubleclick cookies on the Digital Advertising Alliance website using the following link (
In the course of remarketing campaigns, we use "Feathr" retargeting technology to contact visitors in the Feathr partner network again at a later point in time based on the user's previous behaviour on this website using stored cookies. If you do not wish to receive any targeted advertising through Feathr, you can prevent this by using the following link: Your browser must accept cookies for this objection to be permanent.

We also use cookies for target group-oriented advertising: We also allow data providers or other automated data collection tools to use our cookies so that they can support us in providing our own content and ads as well as in measuring the effectiveness of our advertising campaigns. These cookies can provide de-identified demographic or other data combined with data that you have transmitted to us (e.g. your email address) and which we relay to data providers exclusively in encrypted form, thus in a form that cannot be read by humans. The data gathered on our websites from registered users is not anonymous. We use this information together with other information that we know about or derive from you, e.g. your preferences in order to provide you with content, services and advertisements that are tailored to you. You can prevent interest-based advertising on our website by respectively blocking these cookies.
Video monitoring
The exhibition centre is monitored by video to control the flow of traffic and visitors and for security purposes, which is indicated accordingly at the entrances. No analysis will be made for other purposes.
Recipients of the data
Only those who absolutely need your data to satisfy our pre-contractual, contractual and legal obligations or to communicate with you will receive access to said data. These can include:

  • Affiliates of the Messe Frankfurt Group
  • sales partners for your home country
  • service providers supporting us as processors according to Article 28 GDPR.
Additional data recipients can be those to whom you have given your consent for data transmission on a case-by-case basis.
Transmission to a third country
Your data will be stored until our contractual obligations have been met. In order for us to provide you with offers concerning our events and services, data concerning this shall be stored for 8 years at most. The data will be deleted earlier if your knowledge is no longer necessary or if the purpose ceases to exist. Besides this, legal retention periods exist for certain data. Of particular relevance here are the periods of ten years maximum according to commercial and tax law.
Your rights under the data privacy law
With respect to personal data concerning you, pursuant to GDPR you have the right to information according to Article 15, rectification according to Article 16, erasure according to Article 17, restriction of processing according to Article 18, and data portability according to Article 20.

According to Article 21 GDPR, at any time you can revoke consent given to us to process your personal data with effect for the future. We maintain a revocation list so that an objection to the use of data for advertising purposes can be considered at any time.

You also have the right to lodge a complaint with a supervisory data protection authority according to Article 77 GDPR in conjunction with § 19 BDSG.
Automated decision-making
We do not use any automated decision-making to create or perform contractual relationships.